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From the information taken from the representatives of the coffee industry and coffee trade of Western European and North American countries, there is a completely definite image: a coffee consumption crisis is occurring in these regions. The demand for this product in the established markets is decreasing as its tradition- al consumers are becoming older, and the younger generation, entering the period of “active drinking”, is surrounded by temptations such as countless drinks of the new wave, as well as the well-known and widely available soft drinks. If we believe the forecasts promising full saturation of the existing world coffee markets for several years, then we should expect the emergence of excellent opportunities in developing markets, whose growth has so far been constrained only by coffee prices.
The international team of Love Air Coffee consists of business professionals in the marketing and coffee industry and blockchain technology. There are people from Ukraine, Russia, Great Britain and Lithuania in the team.